Vision & Mission
Vision: To achieve the No.1 position in marketing, distribution and retailing
of consumer electronics, home appliances, telecom, IT and engineering goods and
services by the year 2015.
Mission: To achieve and sustain competitive advantage in distribution and
retailing by: Industry leading customer satisfaction, while constantly building
loyalty and trust. Superior financial performance, while maintaining integrity and
business ethics. Adding value to all stakeholders, while ensuring effective teamwork
and mutual benefits.