Superbrands, the independent authority and arbiter of branding, announced that ‘Eros Group’ has won the coveted ’Brand of the Year’ award at the 11th annual Superbrands tribute event, which was held at the Intercontinental Hotel in Dubai Festival City. Fifty-five leading brands from the UAE were awarded.
Eros Group has been voted Superbrands five years in a row catering to a cross section of the trade channel which includes Power Retailers, Independent Retailers, souq markets, system integrators, architects and consultants. The Group is also known to actively partner with Government initiatives. With over 1,500 leading brands in the UAE vying for the coveted Superbrands title, only fifty-five scored more than 80% of the total possible mark and were declared. .
Here are some images from the event night.