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'Pink It Now' campaign

October is Breast Cancer Awareness Month. Eros Group and Zulekha Hospital came together to raise Awareness about the disease in 'Pink It Now' campaign. Eros organized a talk on early detection and prevention of the disease which was presented by Dr. James Zachariah Pulimuttil. Free consultation and x-ray mammography (for 40 yrs old and above) were provided to the women who attended the talk.