A brand is more than just a logo, a tagline or a smart sounding name. It is the perception of the value of a company, a product or a service in the mind of a customer and stakeholders. At Eros Group we have, over 50 years, built a brand that reflects our inner values, the products and brands we handle and most importantly the service we provide. Our success in this has been great as we continue to receive recognitions from various prestigious bodies like Department of Economic Development, Dubai Excellence Scheme, Dubai Customs, DP World, SuperBrands Council and Great Places to Work.
But an ever changing landscape of technological changes and consumer expectations has made it necessary for many organizations to re-evaluate their brand, their business paradigms and the retail experiences they provide to consumers.
As we embark on a journey into the sixth decade of existence, we need to consolidate on the brand strengths of the present, re-evaluate the distribution and retailing paradigm, and reflect on our values. We have started the process of handing over the baton to a new generation of business heads in the coming years. I am confident that, as in the past, in the future too we will build a newer and more relevant retail and distribution paradigm that will make the Eros Brand count… and climb to greater heights of success.