United Arab Emirates, Dubai, 19th June 2019: Eros Group, distributor of world-renowned brands like Samsung, Hitachi, Linksys, TCL, Midea, Sonos, Lennox and many more, was once again and for the ninth time in a row, voted a SuperBrand by the SuperBrands Council UAE - the independent authority and arbiter of branding.
In its 15th edition, the annual Superbrands awards took place yesterday at the Intercontinental Hotel in Dubai where the winners were handed the trophies by Mike English, Director, Superbrands Middle East.
The Superbrands programme, identifies the brands which offer consumers emotional and tangible benefits above that of their competitors. Independent researchers devise a population list of approximately 10,000 brands, which is then shortlisted by Superbrands internal experts to create a concise list of approximately 1,500 brands to be submitted to the independent and voluntary Superbrands Council for scoring. Once the scoring is done, those who get high rates by the council qualify for the SuperBrand awards.
Mr. English said about Eros Group, “Eros Group has proved Year on year to be a vibrant brand and pioneers in the electronics industry. The brand has been standing strong within the electronics scene despite the number of competitors in the market. The iconic status Eros Group has achieved continues to go from strength to strength, and it remains a dominant brand in the UAE, despite the unprecedented levels of competition.”
Niranjan Gidwani – CEO of Eros Group, said “Once again we are excited to be receiving the esteemed SuperBrand title for the ninth year in a row. This annual recognition from such an admired programme just motivates us even more to keep up the hard work and to deliver the best products and services to the residents of the UAE.”