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03 Oct 2016

TCL, UAE’S FASTEST GROWING TV BRAND

TCL clocks in a growth of over 60% in UAE for the first half of 2016

TCL, China’s leading TV brand, registered over 60% growth in the UAE over last year in the first half of 2016 according to officials at Eros Group, a leading regional distributor of world renowned brands, and exclusive distributors for the brand in UAE. Meanwhile, numbers show that the TV market globally and domestically has declined by over 25% in the past two years.

“TCL has been a path breaker in a very tough year”, says Niranjan Gidwani, Deputy CEO, Eros Group. “Bucking the trend with a month on month growth, the brand has clocked in recently according to industry reports as the Number one 55” brand which is one of the fastest growing segments in the category. This is a great motivation for us as we have continuously believed and invested in the brand since 2010 and we are pleased to enjoy the success we have with the brand year on year.”

TCL has worked closely with Eros Group to bring in products that meet consumer requirements not only in terms of features but also price. From size breakers like the 39” TV to internet TVs and quantum dot technology, TCL is counted amongst the best in the world. The brand was recently awarded the Quantum Dot Technology Award at IFA 2016, Berlin for its soon to be launched X1 4k Series TV.

Mr. Gidwani underlines this growth well into 2017 saying, “We are very optimistic about the growth of TCL not only in the UAE but also in other countries where we have partnered with the brand. We have always foreseen and anticipated that the TCL and its technology capabilities would expand further improve and it would be counted amongst the best in the world. It is heartening to see that happen so fast.”

TCL TVs are available at all Eros Digital Home stores and leading electronic retail chains across the UAE. 

TCL, UAE’S FASTEST GROWING TV BRAND

03/10/2016
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