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04 May 2016

Eros Digital Home store opens in Ibn Battuta Mall

Shoppers now have increased access to a top notch multi-brand experience, both offline and online, from one of the region’s top electronic retailers

Eros Group, UAE’s trusted distributor for consumer electronics with a portfolio of world renowned brands Samsung, Hitachi, Linksys, TCL and many more , has launched a new Eros Digital Home store at the Ibn Battuta Mall in Jebel Ali. This huge store, which is 5,000 sq ft in size, showcases a diverse range of electronic products that Eros represents and offers in its Digital Home stores across the UAE. The opening of the new store coincides with the 2nd consecutive win by Eros Digital Home for Service Excellence from the Department of Economic Development and customers can join the celebration with exclusive opening offers in store.

The new store has further enhanced Eros’ multi-branding offering with the addition of leading international brands such as LG and Sony across all product ranges. Eros Digital Home at Ibn Battuta has also added on new and popular product categories, including wearables, headphones and portable audio devices, among others.

The exciting proposition for customers with this pioneering concept is that the entire range of products at the store is also available for purchase through Eros’ website, integrating the company’s extensive retail portfolio with a New Age online shopping experience – all at one destination.

The website, which can be found at www.erosdigitalhome.ae, offers a range of products, including home entertainment, mobiles, tablets, appliances, computers and accessories. It also features a deals section where customers can find the latest promotions, new arrivals and discounted items. Eros Group, which was recently named Superbrands “Brand of the Year” for 2015, provides free product insurance, free shipping, easy returns, cash on delivery and installments on all purchases made through the website.

Deepak Babani, CEO, Eros Group, “We are very excited to launch the new store for our customers. The new store blends a diverse new offline and online retail experience for shoppers. It has an excellent range of products available both in-store as well as through our website. Products ordered online can be delivered to customers’ doorsteps, or alternatively, picked up from the store.

“This is the first such initiative in the UAE to seamlessly close the online and offline shopping gap, offering customers a truly unique shopping experience with an unlimited variety of products to buy. As one of UAE’s leading electronics distributors, we have built a strong and enduring relationship with our customers. Consumers want simplicity and convenience and our presence in the eCommerce arena brings with it the same credibility and superior service that is provided by Eros Group offline as well.”

Niranjan Gidwani, Deputy CEO, Eros Group said, “Our approach with Eros Digital Home in Ibn Batutta is all about enhancing the shopping experience. By integrating the online platform with offline sales, we are emphasizing our commitment to customer service. Our customers will still get the products they desire, even if stocks are not available in-store, at the touch of a button. Plus, our exciting online retailing offers will also ensure that our customers get great value for their money.”

Eros Group is today standing tall as an organisation with more than AED 4.5 bn in revenues, over 30 retail stores across UAE, 15 world-class brands in its portfolio, and industry recognized awards. Eros Group is one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East.

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