Expanding its footprint in Abu Dhabi, Eros Group, a distributor and retailer for consumer electronics, has launched a new Eros Digital Home Store in Khalidiyah Mall.
The 1,200 sq ft store is the 26th operated store of Eros Digital Home in the UAE, and serves as the latest step in Eros Group’s regional expansion plan.
Part of the family-owned Badri Group of Companies, Eros Group’s portfolio of brands include high-profile names, such as Samsung, Apple, GC, TCL, Lenovo, HP and Sony.
Niranjan Gidwani, CEO, Eros Group said, “The new store blends a diverse range of digital products offering customers a truly unique shopping experience with an unlimited variety of products to choose from.
He added:”At Eros, we constantly thrive to look for new opportunities and aim to continue to expand and bring the brand closer to the consumers. In the coming next 6-9 months, we plan to open three more stores in the region.
“We have built a strong and enduring relationship with our customers and we only want to take this relationship to new heights.”
Pointing to figures from a 2016 report released by the Dubai Chamber of Commerce and Industry (DCCI), mobile penetration, along with internet use and acquisition of electronic devices, is projected to be the fastest-growing category in the region.